If I were to say “transmedia” to you, what would you think:
- Transmedia is the next big thing–anyscreen, everyscreen, baby!
- Transmedia has been around for a while, but we’re only now beginning to harvest the benefits of the 2.0 transmedia model.
- What? I have no idea what you’re talking about.
For those of you who answered with the third response, let me give you an example:
Valemont University, the product of a company called Electric Farm, is where media is heading. EF partnered with Verizon and MTV, and the “series” is not just video. Valemont had a website that was straight (i.e., not a fan site, but a great emulation of a real university site), where students could get information about the institution. Verizon had special content for those ‘admitted’ to the university, where they could receive extra clues and text the characters in the virtual world. Fans even reviewed the school on “Rate My Professors.”
This is not the addition of a simple spin-off or afterthought appgame. Valemont was crafted this way: an interactive media experience that is enhanced, and even completed, by what used to be considered secondary, and even tertiary, media.
Variety says it could be a “textbook case” of how to create content properties that cross platforms seamlessly.
I think it is brilliant.
2 Comments
#010 : November 13, 2011
I’m a big fan of Transmedia too and just took a class last quarter. It’s pretty awesome! Another important person in Transmedia is Elan Lee. If you haven’t done so, you can check out his TEDX talk and interview here:
http://www.youtube.com/watch?v=uyyrW8bIk6M
http://www.youtube.com/watch?v=yDIIGeW2Arw
#012 : November 14, 2011
Those are soooo groovy–thanks for the links!
I (pretty obviously) am one of those who believe that transmedia is the way things are heading, at least in general. I see a time when something that only is one media type is considered “retro,” in a way that we see b/w film now.